On 12 January 2014, a Boeing 737-700 making a night visual approach to Branson advised 'field in sight' approximately 20 miles out and was transferred to TWR and given landing clearance at approximately 6,000 feet. However, the crew had misidentified the airport and subsequently landed on a similarly-orientated runway at a different airport. The Investigation found that required flight crew procedures for such an approach had not been followed and also that applicable ATC procedures for approval of visual approaches by IFR flights were conducive to pilot error in the event that airports were located in close proximity.