This document examines the options for creating an environment in which journalists are better informed about ATM in general , and which provides them with easily accessible, compelling ways to achieve that improved awareness. It also examines how the Air Navigation Service Providers (ANSPs), National Aviation Authorities (NAAs) and Aviation Accident Investigation Boards (AAIBs) can ensure that information they provide to the media has credibility.Without credibility, nothing they say is of any use, including arguments as to why a Just Culture is a vital component of a safe ATM system. An environment that enables media to comprehend the nature and purpose of a Just Culture in the ATMindustry will encourage media to voluntarily play their part in making ATM safer in the long term.